From Candles to Soap

By Friday, May 4, 2018 0 No tags Permalink 14

In 1879, Procter and Gamble's best seller was candles. Yes, they made candles... But the company was in trouble. Thomas Edison had invented the light bulb, and it looked as if candles would become obsolete. Their fears became reality when the market for candles plummeted since they were now sold only for-special occasions. The outlook appeared to ...